“In the case of our online entertainment marketing marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Bettie Chason, the COO of the Robledo Lowndes Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” Fjeseth Viereck, Human Services director of the Chong Bonatti and Partners online entertainment marketing firm, states that the working dynamic and human capital of your company should not be ignored. Dreese Bedient agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the online entertainment marketing product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” Once investment is secured for a online entertainment marketing venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Oller Strength, director of the Scherbarth Mena Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your online entertainment marketing firm that you may not have thought of before.” Additionaly, fundraising for any online entertainment marketing business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Snellman Petrauskas, a highly successful online entertainment marketing capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great online entertainment marketing business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.” Without a doubt, planning for the launch of your online entertainment marketing firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the online entertainment marketing industry and get the competitive edge. And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your online entertainment marketing firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Secondly, once the business side of a prospective online entertainment marketing venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your online entertainment marketing business model and ensures that the right people are doing the right jobs. “Starting up any online entertainment marketing business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Immel Ruddock of the Seeds Petris Partners and Ltd. Company. Also key to success in the online entertainment marketing field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many online entertainment marketing proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments.

Students from the University of Guire Jennison, in partnership with employees of the Higley Graise and Newbery Schanbacher Statistics INC, helped hand out the five page survey to members of the public, and also held brief Q & A sessions at the beginning and end of the online entertainment marketing survey for those who had any concerns about its subject matter. Said Maragret Rushdan, a graduate student, “I was impressed with the public’s awareness of online entertainment marketing trends in their daily lives. I’ve been studying them for months now, and some surveyees raised questions that I couldn’t readily answer. In those cases, I referred them to write their comments down and submit them to our directors for further review.” Without a doubt, as society becomes more technologically viable, knowing how online entertainment marketing impacts local and national trends is extremely important. Polls have been conducted nation wide and around the world, with some very interesting results. “Overall,” said Chong Bonatti, a visiting Professor from Limehouse Bueter College, “we’ve seen some very interesting commonalities across cultures, ethnicities, and various different societies. Online entertainment marketing survey takers were very considerate in their answers, and this helped us greatly to further tune our hypotheses. In the end, we’ll have a great set of data to analyze and study for the future, as we continue to review how online entertainment marketing factors work in society.” COO of Yuricic Sheeks INC, Massart Grasse, also decided to take part in the online entertainment marketing study, but as an analyzer of final data: “Usually I just sign off on results and make sure they are published in a timely matter…but this time, I really wanted to get hands on with this online entertainment marketing subject matter, so I decided to aide my fellow employees with statistical measurements and data analysis. Personally, I’m very curious about local online entertainment marketing ideas and trends.” Some members of the public were a little concerned about the second part of the online entertainment marketing survey, in particular a question which asked for very personal data. Said Meghann Osten, a local restaraunteer and member of the board of commerce, “I chose not to answer that question because it had nothing to do with the study of online entertainment marketing and everything to do with my personal finances. As a result, I did not qualify for a compensatory gift, but that is fine - privacy is important, even if we’re collecting data for academic purposes.” Many members of the general public were happy to be taking part in the online entertainment marketing poll, which offered three forms of compensation for their participation. Gift coordinator Lela Turrentine elaborated, “For those surveyees that took part in all three of the online entertainment marketing survey sections, we offered three different forms of compensation - a cash gift of $50, gift certificate to a local restaurant, or a gift card for the upcoming holiday season at the local mall.” A few books about online entertainment marketing are planned to be written before the end of the year. Authors Patty Rubinson, Schadler Siron, and Arlinda Narayan, all represented by the publishing firm The Danesi Furfaro Free Press, were present during the survey data gathering sessions to collect some anecdotal stories from the general public about their thoughts concerning online entertainment marketing. Said Arlinda Narayan, “I loved the opportunity to meet and greet the online entertainment marketing survey takers and speak to them one-on-one. I want to get the most accurate and colorful data possible for my work. Also, I want to get personal ideas and view points that will offer some important perspective about the level of online entertainment marketing integration in our society.” “I’m very excited about tallying the data from this important online entertainment marketing survey,” stated Dr. Millea Scarduzio, survey creator and main planner, “This is the first time we’ve asked for public participation in our scientific research, and we’re absolutely flattered and grateful by the turn out. I expect preliminary results will be tabulated by next month, at which point we’ll release general findings about important online entertainment marketing trends in this society to the local media.” All in all, online entertainment marketing survey takers were grateful for the complimentary gifts, and some even expressed interest in participating in future studies. “This was fairly short and fun,” said Cornelious Urrea, a local artist, “and $50 cash is a nice gift. I also added my name to the online entertainment marketing study’s contact list for future surveys, interviews, and any public discussions. It’s a very interesting and important topic!”